The New Age of Designing a Custom Logo

The New Age of Designing a Custom Logo

As they say the initial impression is the most lasting one, what do you consider leaves the feeling of a company on its customers? Correct! The business logo is the company’s first impression.

The next question that arises is if the top management be actively involved in designing a custom logo because of their business or should they just leave it with their design team or a third party design studio? Nowadays companies want to be more personal making use of their customers, because the logo serves as a communicator between your company and customer; hence they actively take part in designing their custom logos.

Some may view designing a custom logo as tedious, whereas it might be turned into a nice process if listed below are kept in mind when designing a custom logo:

FONT

Logos mostly fail due to a poor font choice. It can be a little difficult to select a font that may catch attention instead of allow identity be ignored. Certain tips can ease the choice of font:

? Avoid using common fonts, fonts which are used by almost all. Use a unique font that may make your company stand out from its competitors.
? Ensure that your fonts are legible. Don’t try to get too creative by developing a font that is so unique that it becomes quite difficult for a person or an onlooker to decipher.
? At times using two types of fonts makes your logo more communicative.

COLOR

One should use colors to their advantage with regards to custom logos as colors can evoke different moods and feelings. custom logo floor mats have different meanings for example red means energy and danger while blue represents faithfulness and security.

IMAGES

The first sense a brand appeals to is the sense of sight. If your logo isn’t appealing to the attention how can one be drawn to your brand or business? Carefully pick the image that may represent your company make certain it is in line with what your organization does and consistent with your company’s mission statement.

Another problem that arises when it comes to image selection is downloading an image for your logo without realizing it’s already used by a company in the related or unrelated industry. Leading to numerous legal charges and issues.

COMPANY GOAL

Lastly & most importantly don’t forget your goal. Your final goal is brand recognition. By considering your logo customers should instantly manage to recall your brands or business.

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