How Digital Marketing Companies in India Are Helping Businesses Stay Relevant Online
The advent of the web has exposed novel vistas for doing business. As per a survey, India could have around 500 million internet surfers by 2017. This creates a fascinating opportunity for businesses to sell their services to an evergrowing population of internet users.
The internet has taken alongside it newer ways of marketing. Obviously, traditional marketing or outbound marketing methodologies that use TV and radio ads, banners, hoardings and print ads in newspapers, magazines, brochures and other marketing collateral, do not work on the internet.
Inbound or online marketing, is marketing on the internet or in the digital sphere. It takes into consideration things like page rankings in search engine searches, advertising on search engines, banner ads on other websites, marketing on social media marketing, etc. These marketing campaigns are highly focused and target the audience a particular business really wants to serve ads to.
The need to market services and products on the internet has given rise to a fresh industry – the web marketing industry. Digital marketing companies in India provide comprehensive digital marketing services for businesses. They often hire a specialist team of domain experts in search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and social media optimization (SMO).
A recently available survey noted that 34% of the companies surveyed had a digital online marketing strategy and 16% companies said that they use internet marketing on / off. A staggering 50% of the respondents said that they do not have a defined strategy for internet marketing. These numbers suggest that you may still find businesses that have not been subjected to the awesome capabilities and powers of internet-based marketing.
marketing agency is imperative for Indian businesses, in particular, in this age to understand the importance of having an integrated internet marketing strategy if they desire to survive in a highly frenzied and competitive market. Minus the help of Digital Marketing Services, they fall short of creating a strategy and face the dangers of seeing themselves become directionless. They’ll never know their online market share, their market share will undoubtedly be gained by existing and start-up competitors and they’ll never have a powerful online proposition.
AN ELECTRONIC Marketing Company in India can help businesses harness the energy of a robust web-based marketing strategy. The use of novel platforms just like the social media can be a game changer as more and more people are using them to activate with brands. It really is an excellent place to gain followers, engage with them and serve them relevant and helpful content. After they become loyal brand followers, targeted ads are served to them to convert them into customers.
Online marketing is the present and the near future. Businesses staying away do so at their very own risk. It’s worthwhile to climb on to the digital bandwagon as the time is right.